Google Cloud Identity vs Microsoft Entra for workforce IAM

SHORT ANSWER

On our weights for workforce IAM, Microsoft Entra scores 8.3 / 10 and Google Cloud Identity 6.3 / 10. Google Cloud Identity does not score higher on any criterion here; Microsoft Entra scores higher on app integration breadth, phishing-resistant sign-in, provisioning to apps, AI agent identities and pricing transparency. They score the same on protection of token signing.

Editorial assessment · Desk research from public vendor material · Reviewed 2026-09-29

Scores by criterion

Scores for Google Cloud Identity and Microsoft Entra in workforce IAM, out of 10
Criterion	Google Cloud Identity	Microsoft Entra	Higher score
C1App integration breadth20%	7 "Thousands" of pre-integrated SAML and OIDC apps. Source: Google Cloud Identity	8 The Entra app gallery "contains thousands of applications"; no exact count is published. Source: Microsoft Learn: application gallery	Microsoft Entra
C2Phishing-resistant sign-in20%	7 MFA including Titan Security Keys, and passkeys. Source: Google Cloud Identity	9 Windows Hello for Business, platform credential for macOS, synced passkeys, FIDO2 keys and certificate-based authentication. Source: Microsoft Learn: authentication methods	Microsoft Entra
C3Protection of token signing10%	5Gap in public material Customer-held signing keys are not described on the pages reviewed. Source: Google Cloud Identity	5Gap in public material Customer-held signing keys are not described on the pages reviewed. Source: Microsoft Learn: authentication methods	Tie
C4Provisioning to apps15%	6 Automated provisioning to third-party apps is limited to the Premium edition. Source: Google Cloud Identity editions	9 SCIM 2.0, LDAP, SQL, REST, SOAP and PowerShell connectors, including on-premises targets. Source: Microsoft Learn: app provisioning	Microsoft Entra
C5AI agent identities15%	3Gap in public material Agent identities are not described on the pages reviewed. Source: Google Cloud Identity	8 Entra Agent ID is generally available to all Entra customers. Source: Microsoft Learn: agent identities for AI agents	Microsoft Entra
C6Pricing transparency20%	8 Premium at $7.2 per user per month; a Free edition exists. Source: Google Cloud Identity · Google Cloud Identity editions	9 Free, P1 $7.00 and P2 $10.00 per user per month published. Source: Microsoft Entra pricing	Microsoft Entra
Weighted total	6.3 / 10	8.3 / 10	Microsoft Entra

C1App integration breadth20%

Google Cloud Identity

7

"Thousands" of pre-integrated SAML and OIDC apps.

Source: Google Cloud Identity

Microsoft Entra

8

The Entra app gallery "contains thousands of applications"; no exact count is published.

Source: Microsoft Learn: application gallery

Higher score: Microsoft Entra

C2Phishing-resistant sign-in20%

Google Cloud Identity

7

MFA including Titan Security Keys, and passkeys.

Source: Google Cloud Identity

Microsoft Entra

9

Windows Hello for Business, platform credential for macOS, synced passkeys, FIDO2 keys and certificate-based authentication.

Source: Microsoft Learn: authentication methods

Higher score: Microsoft Entra

C3Protection of token signing10%

Google Cloud Identity

5Gap in public material

Customer-held signing keys are not described on the pages reviewed.

Source: Google Cloud Identity

Microsoft Entra

5Gap in public material

Customer-held signing keys are not described on the pages reviewed.

Source: Microsoft Learn: authentication methods

Higher score: Tie

C4Provisioning to apps15%

Google Cloud Identity

6

Automated provisioning to third-party apps is limited to the Premium edition.

Source: Google Cloud Identity editions

Microsoft Entra

9

SCIM 2.0, LDAP, SQL, REST, SOAP and PowerShell connectors, including on-premises targets.

Source: Microsoft Learn: app provisioning

Higher score: Microsoft Entra

C5AI agent identities15%

Google Cloud Identity

3Gap in public material

Agent identities are not described on the pages reviewed.

Source: Google Cloud Identity

Microsoft Entra

8

Entra Agent ID is generally available to all Entra customers.

Source: Microsoft Learn: agent identities for AI agents

Higher score: Microsoft Entra

C6Pricing transparency20%

Google Cloud Identity

8

Premium at $7.2 per user per month; a Free edition exists.

Source: Google Cloud Identity · Google Cloud Identity editions

Microsoft Entra

9

Free, P1 $7.00 and P2 $10.00 per user per month published.

Source: Microsoft Entra pricing

Higher score: Microsoft Entra

Weighted total

Google Cloud Identity 6.3 / 10 · Microsoft Entra 8.3 / 10

Higher score: Microsoft Entra

Where each one scores higher

Google Cloud Identity scores higher on

No criterion on this page.

Microsoft Entra scores higher on

app integration breadth (7 vs 8)
phishing-resistant sign-in (7 vs 9)
provisioning to apps (6 vs 9)
AI agent identities (3 vs 8)
pricing transparency (8 vs 9)

Pricing, side by side

Google Cloud Identity

Cloud Identity Free: $0 per user per month
Cloud Identity Premium: $7.20 per user per month

Free edition; per user per month.

Context-Aware Access, Secure LDAP and automated provisioning to third-party apps are Premium-only.

Source: Google Cloud Identity · Google Cloud Identity editions

As published on 2026-09-29.

Visit Google Cloud Identity

Microsoft Entra

Entra ID Free: $0 per user per month
Entra ID P1: $7 per user per month
Entra ID P2: $10 per user per month

included with Microsoft cloud subscriptions; per user per month, annual commitment.

P1 is included in Microsoft 365 E3 and Business Premium; P2 is included in Microsoft 365 E5.

Source: Microsoft Entra pricing

As published on 2026-09-29.

Visit Microsoft Entra

Which should you choose?

Choose Google Cloud Identity if pricing transparency and app integration breadth matter most. It scores 8 and 7 on them. Premium at $7.2 per user per month; a Free edition exists.

Choose Microsoft Entra if phishing-resistant sign-in and pricing transparency matter most. It scores 9 and 9 on them. Windows Hello for Business, platform credential for macOS, synced passkeys, FIDO2 keys and certificate-based authentication.

Questions

Which scores higher overall, Google Cloud Identity or Microsoft Entra?

On our weights for workforce IAM, Microsoft Entra scores 8.3 / 10 and Google Cloud Identity 6.3 / 10. Totals are the weighted average of six criterion scores; the weights are listed on the Workforce IAM page.

Where does Google Cloud Identity score higher than Microsoft Entra?

On none of the six criteria on this page.

Where does Microsoft Entra score higher than Google Cloud Identity?

On app integration breadth, phishing-resistant sign-in, provisioning to apps, AI agent identities and pricing transparency.

Related

Sources

Google Cloud Identity: https://cloud.google.com/identity
Google Cloud Identity editions: https://docs.cloud.google.com/identity/docs/editions
Microsoft Learn: application gallery: https://learn.microsoft.com/en-us/entra/identity/enterprise-apps/overview-application-gallery
Microsoft Learn: authentication methods: https://learn.microsoft.com/en-us/entra/identity/authentication/concept-authentication-methods
Microsoft Learn: app provisioning: https://learn.microsoft.com/en-us/entra/identity/app-provisioning/user-provisioning
Microsoft Learn: agent identities for AI agents: https://learn.microsoft.com/en-us/entra/agent-id/identity-professional/microsoft-entra-agent-identities-for-ai-agents
Microsoft Entra pricing: https://www.microsoft.com/en-us/security/business/microsoft-entra-pricing